Important Update: New Email Policies from Yahoo and Google

This information is in relation to the latest email policies set by Yahoo and Google, specifically regarding a 3% spam tolerance threshold. It is crucial for all Mothernode Software users to be aware of these changes to ensure compliance and avoid any potential consequences.

Yahoo and Google’s 3% Spam Tolerance Policy

Both Yahoo and Google have implemented a strict 3% spam tolerance policy for email campaigns. This means that the percentage of emails marked as spam should not exceed 3% of the total emails sent. It is imperative that users adhere to this threshold to maintain a positive sender reputation and ensure the deliverability of their email campaigns.

Consequences of Sending Spam

Sending spam not only harms your sender reputation but can also lead to severe consequences, including but not limited to:

  1. Permanent Access Restrictions: Per the terms and conditions of your email marketing services, continuous violations of spam policies may result in permanent access restrictions to your email marketing features.
  2. Delivery Issues: High spam rates can lead to increased email bounces, and reduced deliverability, and ultimately, your emails may end up in recipients’ spam folders.

Reminder: Do Not Upload Unverified Marketing Lists

We would like to take this opportunity to remind all Mothernode Software users that uploading unverified marketing lists and sending email campaigns to unverified accounts is strictly prohibited. It is in violation of both Mothernode Software’s policies and the terms and conditions of major email service providers.

Strict Enforcement by Google and Yahoo

Google and Yahoo have intensified their guidelines to ensure the strict enforcement of these policies. Users found in violation may face immediate consequences, affecting their ability to utilize email marketing features.

Compliance is Key

We appreciate your cooperation in adhering to these policies. To avoid any disruptions to your email marketing services, please ensure that your campaigns comply with the 3% spam tolerance threshold, and refrain from uploading unverified marketing lists.

If you have any questions or concerns regarding these policies, feel free to reach out to our support team for assistance.

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