Add Marketing Tags Directly to Contact Records

Mothernode allows you to add Marketing Tags to your contacts so that you can classify them in order to create reports, build filters or create distribution lists for email campaigns and follow-up sequences. Using Marketing tags is an ideal way to organize your contacts and build lists.

There are multiple ways to add Marketing Tags to contacts, with the most direct method being through the contact record itself.

Click Edit in the contact record and select the Marketing & Social tab, add the Marketing Tags and click Save:

Multiple Marketing Tags may be applied to a single contact, providing flexibility when developing email campaign distribution lists.

As you enter a marketing tag, you will see a list of previously created tags that you can choose from, including an Edit option so you can manage marketing tag names and remove old tags as desired. Or, you can type a completely new tag and press the Enter key to create a new Marketing tag. Be sure to click Save to save newly added tags.

Add Marketing Tags Through Email Campaigns

Click here for more information on how marketing tags can be added to contacts when they click on email campaign buttons and links.

Add Marketing Tags Using Batch Update Function

Click here for more information on how to use the batch update function, which can be used to update many different field types in Mothernode, including Marketing Tags.

Search Contacts Based On Marketing Tags

Searches in lists and custom reports can include criteria for Marketing Tags:

Multiple tags can be entered, as shown above, so that all contacts that contain at least one of the specified marketing tags will appear in the filtered list or report: